DESIGN DIRECTION
WE NEED THIS was a platform created to spotlight companies addressing urgent issues, from racial and gender equality to identity equity and environmental wellness.
We developed a bold, contemporary brand identity using dynamic graphics and expressive typography to reflect the platform’s mission. Every element was crafted to inspire action and amplify the urgency behind their work.
DESIGN HIGHLIGHT
Color
A vibrant, high-contrast color palette served as the brand’s anchor, reinforcing its energetic and solutions-driven spirit. Bold gradients and saturated hues were intentionally selected to command attention, spark emotion, and create a memorable visual presence across all brand touchpoints.
