BARACK OBAMA EXPLAINS MYTHS ABOUT VOTING

When ATTN: partnered with President Barack Obama on the “7 Excuses Not To Vote” video, our goal was to create something bold enough to break through the 2018 midterm noise. We used meme-like animations, vibrant colors, and punchy transitions to make the message feel relatable and engaging. The video went viral in the lead-up to the 2018 elections, sparking nationwide conversations about the importance of voting.